A new Collab between Adidas and Doodles will bring NFT apparel to live. The partnership could bring exclusive virtual swag packs that may include physical items to the market giving a push to non fungible tokens from Doodles.
Doodles is an NFT Ethereum based platform based on ETH network and led by the superstar music Pharrell Williams. Pharrell is the Chief brand officer and with the new partnership with Doodles limited edition of branded items co-featured between the companies will come to live, this include tracksuits and shoes tied to a new song launched by Williams that will be available this August 16.
Besides the partnership between adidas and the Doodles platform, the company also have plans to launch their own DoodlesTV a platform that will offer exclusive content for NFT holders. This is a game changing partnership that will join this two brands and will give utility to doodles NFT and a way to holders to claim physical goods.
This partnership may be a restart of the good old times when NFTs were important and pushing the crypto space to new highs, but it will all depend in what the partnership will be based on and which physical items could the users get from it. Remember:
CONTENT IS KING!